MARKETING

ISO 9001:2000
(SRS Reg. #5065-01)

RETAIL MARKETING/ENTREPRENEURSHIP

Instructor: Marie Potter

Course Description

The Retail Marketing/Entrepreneurship program is a three-year program designed to prepare students for positions in the retail merchandising fields.

Retail Marketing/Entrepreneurship is a program for upbeat, outgoing, career-minded people. Retail Marketing/Entrepreneurship is an instructional program that deals with preparing individuals in the fields of sales, distribution, and marketing operations. These fields focus on the process of direct wholesale, retail buying and selling techniques.

Marketing education prepares individuals to perform one or more marketing functions such as selling, promotion, product/service management, distribution and marketing information management. In addition, Retail Marketing/Entrepreneurship emphasizes technical knowledge of products and/or services marketed, communications, economics, technological and computer skills, and the ability to deal with attitudes associated with human relations.

Students receive in-depth instruction as well as hands-on experience in entrepreneurship management concepts, business economics, business law, business ethics, communications, and human relations. Students will receive training in product/services, business layout, pricing, financial records, competition, profit, risk management, customer service, decision-making, leadership, and business plan development. While in this program, students will have the opportunity to work in a real business situation ("the Store"). Individuals will get to experience working with the public in a fun and exciting environment. E-mail us at: thestore@gactc.com.

Retail Marketing/Entrepreneurship participates in the student organization, DECA (an Association of Marketing Students) which provides students with the opportunity to become involved in many exciting activities related to their marketing curriculum. There are three levels when competing (districts, states, and nationals). We are proud to be a member of the National Retail Federation (NRF), a national organization for people who specialize in sales and customer service.

Prerequisites: Applied Math, Applied Communications, Computer Literacy

1st Year Studies	2nd Year Studies	3rd Year Studies
Market Research/Business Plan Store Operations/Cashiering Customer Service/Merchandising Related Math/Internet Sales/Security Careers/Job Skills Promote Business/Leadership Setting Goals/Stock & Inventory	Buying/Pricing/Profit Merchandising/Promotions Visual Displays/Demonstration Increase Items/Business Math 60 Communications/Leadership Career/Employment Entrepreneurship/Computer Skills Electronic Marketing/Economics Mall Internship	Customer Service/Wants vs. Needs Human Relations/Difficult Situation Customer Relations/Selling Technology and Selling/Prep Work Technique in Sales/Beyond Closing Retail Sales/Retail Industry Strategic/Select & Handle Goods Location Design/Laws/Ethics

Appropriate Occupations

Cashier
Sales Associate
Receiving/Stocking
Display Design
Inventory Control
Department Manager
Buyer
Store Manager

Assistant Manager
Marketing Representative
Business Promoter
Advertising Associate
Customer Service Representative
Accounting
Merchandiser
Merchandise Controller
Clerical Associate

Job Outlook
With well over 33% of the work force employed in marketing and distribution jobs, the outlook through the 2000's foresees many employment opportunities. More than 6 million new retail and wholesale trade workers are needed in the field of marketing.

Further Education Opportunities
Further education opportunities exist at technical schools, junior colleges, most commonwealth campuses, and at accredited four-year colleges and universities.

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This program is also available for adults.
See Intergenerational Programs.